04/11/16 - Looe Music Festival was crowned Tourism Event of the Year at the Cornwall Tourism Awards held on Thursday 3rd November at the Headland Hotel, Newquay.
The not-for-profit event was recognised for its contribution to Cornwall’s tourism industry having boosted the local economy with an estimated consumer spend of £3.46m during the week of the event.
Event Director and Charity Trustee, Tanya Brittain, said: "Kes Lowena to all this year’s award winners and meur ras for this fantastic accolade. Being recognised for our contribution to Cornwall’s tourism, which is actually what the project is all about, is great. After winning bronze last year, this is very very special.”
Left-to-right: Looe Music Festival team members Carys Barriball, Marketing Officer, Tanya Brittain, Event Director and Charity Trustee, and Claire Pendreigh, Festival Administrator.
The award, presented by Sir Tim Rice, finishes off a winning year for the festival who also gained the public’s vote to pick up Best Live Music Event at the What’s On Cornwall Awards in May.
Held annually, Looe Music Festival celebrates arts, culture and marine life during the three-day live event and is part of a ten-year plan to rejuvenate the tourism industry of Looe.
Tanya Brittain added: "Six years ago Looe was struggling to attract visitors due to consistently poor weather, the rail network collapse, road closures, landslides and the economy generally.
"It takes a long time to turn around the fortunes of a town so dependent on tourism. Looe has so much to offer to the cultural tourist and six years into our cultural tourism project it’s great to see the town reaping the rewards, not only in terms of increased visitor numbers but also through awards like this.
"It’s testament to all the hard work and dedication of everyone involved over the past six years. It goes to show what members of the local community can achieve by using their initiative and putting their energy into promoting something positive.
"This year, it was great to be in the company of so many other award winners from South East Cornwall, it’s an exciting time for the future of the area.”
Looe Music Festival 2017 will take place on the 29th September – 1st October. Previous headliners have included, Bryan Ferry, Wilko Johnson, Fun Lovin’ Criminal, Jools Holland, Johnny Marr, The Proclaimers, Reef, The Darkness, Frank Turner, Squeeze and Brand New Heavies.
For more information, visit: www.looemusic.co.uk